Showcase Moonah - Town Team Movement

Example of: Community-led placemaking process

Client: Glenorchy City Council

Showcase Moonah was an exciting art and creative placemaking project to help create an even better Moonah – a town centre in the northern suburbs of Hobart, Tasmania. Showcase Moonah ran between February to June 2021 and funded 14 community-led projects: from pop-up events; to street art; cultural performances; urban greening and street markets.

Showcase Moonah won the Economic Development Equity, Diversity and Inclusion Award in the Economic Development Australia 2021 National Awards Ceremony.

The photos below are from some of the projects delivered.

Town Team Movement and Future Common were engaged to facilitate the process. We used a placemaking approach to enable local people to run projects that they were excited about, to help make Moonah “even more like Moonah”.

The aims of Showcase Moonah were to:

Attract more people and activate Moonah
Promote local artists, creatives and innovators
Celebrate the gritty, urban character and diverse and multicultural people of Moonah
Prototype and trial new ideas to bring more life to the area

Outcomes

14 community-led placemaking projects completed in 2 months
Thousands of local people (the To the North street market attracted over 4,500 attendees)
12 locations – streets, walls, laneways and steps
Project teams committed approximately 1,135+ volunteer hours, with a replacement cost of $61,290, based on Volunteering Tasmania’s online calculator
The 14 projects rated themselves as average 9 out of 10 (local businesses and residents loved Showcase too!)

It is considered that Showcase Moonah has been one of the best examples of community-led placemaking in Australia in recent years, due to the incredible efforts of local people to make it happen.